Apricot Lane found was that not only did store sales increase substantially, but both of its beta stores added substantial new sales through e-commerce. I rarely eat baked goods in the morning, not because I dislike them, but because they simply offer my little satiety. Petersen believes those results came partially from several strategies: Merchandise on Facebook was primarily different from what the store carried. Because when you think about it from a corporate perspective, we are a franchise business so we are only as successful as our franchises are. Each participating store will receive 10 percent of sales as a revenue share, much higher than the 2 and 3 percent shares that are typical in the business. I have to agree: the banana and coconut are irresistible, and the texture is great. I dont know of many retail franchises that are entering e-commerce in the manner and fashion we are. A New Model, with those successes, Apricot Lane considered implementing the same model to the rest of its stores but quickly decided that the model would not translate well onto a larger platform because it offered no efficiency or leverage.

Before I go, I wanted to mention a beverage review. These guys happened on the spur of the moment. Alas, the perpetual problem with stevia is its bitter aftertaste (and the fact that its hard to actually control how sweet things get when you use it). The coup de grace, for me, is the blueberry topping, which is nothing but your favorite, all-natural blueberry jam or spread, and then some crumble on top. Give them a try, and let me know what you think!

Apricot Lane has since opened 91 franchises across the United States from California to Illinois to New York. So if we were going to do e-commerce,. 4) Bake at 350 degrees for about 30 or 35 minutes, or until the top is golden.

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